Health & Beauty

Maesa Gets Fresh for the Holidays for High-End Beauty Brands

Posted: April 17, 2014

Maesa has a long tradition of supplying turnkey solutions for gifts with purchase with high added value. This past holiday season, elaborate cosmetic gift boxes, makeup palettes, and boxes for scented products were created for international beauty brands’ fresh and creative promotional products.

Fresh – The Fresh brand selected Maesa Packaging to supply their gift set boxes for the holiday. The innovative lifestyle line mixes ancient natural ingredients with modern technology to give a fresh perspective to beauty, skincare, bath, body, and home. Fresh gift sets have become a holiday gifting favorite by including top selling products in sophisticated, no-wrapping-needed gift boxes.
Each custom box is designed by Fresh and manufactured by Maesa. The gift boxes feature several different intricate floral patterns, a signature look for which the brand is known. The gift boxes are printed four-color process plus four spot colors with matte lamination. Maesa manufactured and supplied the boxes, the pearlescent vac forms within the boxes, and a pre-tied silver string for added decoration.

Sephora – Sephora stayed true to their brand by adorning the deep red gift packaging with their name and “flame” logo, hot-stamped in a decadent silver. Two box options, three matching bags, and a gift card holder are available at checkout. Sephora and Maesa help make giving the gift of beauty easy and attractive this holiday season.

L’Oréal – A candle gift box as part of a full service operation for L’Oréal Professionnel Maesa Packaging has created two gifts for L’Oréal Professionnel for hairdressers to give away as a gift-with-purchase: the single candle gift box and the double candle gift box. The candles are available in three fragrances: Gingerbread, Aspen, and Cinnamon. The candles are presented in a white setup box with red artwork, shiny coating, and silver hot-stamping. This gift displays the Group’s ability to manage very complex projects with a wealth of materials in line with the highest quality standards, while still maintaining fast turnaround.

Sothys – Maesa developed two elegant Christmas gift boxes for Sothys. The gift boxes are for display in stores to spark sales of the brand’s products during the Christmas season. The small version is in fuchsia with a matte coating and a stencil logo. The large version is in silver gray with a matt coating and a stencil logo. Both versions have a wide white grosgrain ribbon acting as a handle.

Flaunt – The Icing brand recently launched a flirty, fun beauty line for young women that also has a vintage appeal. The 49 SKU collection includes three modern fragrances and makeup with vintage inspired colors. The collection uses signature pinup girl characters to create a personality for every look. Lighthearted names complete the branding message, such as C’est Chic, Smoke Screen, and Belle de Jour.

Bliss – Maesa took the 3D graphic and structural designs from Bliss and executed the launch of a fresh new eau de toilette. The custom 50-ml glass bottle, for instance, is decorated using a label transfer process and topped with a weighted aluminum cap. The same glass bottle and the rollberball package are decorated using silkscreen and gradient spray techniques.