Strategies & Insights

Luxury and Inspiration

Posted: October 10, 2011 by
Linda Casey


More than 6,000 packaging decision makers representing premier brands are expected to descend upon the Mediterranean this fall for the 24th edition of Luxe Pack Monaco. The show, which will be held from October 19-21 at the Grimaldi Forum, provides packaging solutions, material options, and inspiration for luxury brands.

Six out of 10 exhibitors plan a product launch specifically for Luxe Pack Monaco; the exhibition floor has once again sold out, with 340 exhibitors expected. Beyond the show floor, attendees can learn more about forward-thinking packaging at the Innovation Forum, held in a dedicated space in the Atrium. Exhibitors will use the space to offer 15-minute presentations to explain the finer points of their innovations.

Because eco-conscious packaging has become the heart of package design, Luxe Pack Monaco also features the Luxe Pack in Green exhibition space. The space provides a place for luxury brand stakeholders, who are increasingly interested in developing and embracing sustainable solutions. It’s also where the The Luxe Pack in Green Award will be presented at 5:30 p.m. on October 19.

The show includes a networking platform, as well, with conferences and roundtable debates on current topics led by renowned experts. At 2:30 p.m. on October 19, Kacper Hamilton, Luxe Pack Monaco’s special “guest designer,” details how he approaches design work with luxury companies in the session “Ritual and Narratives within Luxury Design.” At that same time on October 20, international designer Marc Rosen leads a panel discussion on the enormous possibilities represented by the words innovation, sustainability, and creativity in “Buzzwords or bywords?” He will be joined by SGD America president & CEO Peter Accerra; P&G’s prestige global leader of innovation Sumit Bhasin; Estée Lauder’s senior vice president of global package development Henry Renella and vice president of global product innovation Arlette Palo; Milbar Laboratories’ global strategic development president Guz Bezas; and Family Three Ltd. perfume designer Azzi Glasser.

At 10 a.m. on the last day of the show, the Luxe Pack Trends Observer returns. This session promises a deep analysis of the state of the industry, decoding the launches of the year to identify areas of future development by a roundtable of experts. The full schedule of conferences, with themes such as inventive design, current luxury codes, future trends, the expansion of spirits packaging, sustainability, and the development of Asian markets, can be found at