Luxe Pack New York celebrates its 10-year anniversary

Posted: March 26, 2012 by
Linda Casey

Nine targeted seminars, approximately 140 exhibitors and an opportunity to network with top creatives in the luxury packaging industry await visitors to Luxe Pack New York. The packaging trade exhibition returns to the Metropolitan Pavilion and Altman Building from May 16 to 17.

Coming off a record-breaking 2011 show with 2,370 attendees, Luxe Pack New York 2012 aims to attract even more brand owners and designers with a more robust exhibitor line-up. Exhibitors will demonstrate and discuss innovative solutions for luxury product packaging at the show, which is celebrating its 10-year anniversary. More than a dozen exhibitors will be participating in Luxe Pack New York for the very first time, and the show will include three special features: the Luxe Pack Innovation Forum, the Material ConneXion Lab and the Pratt Institute Student Exhibit showcase.

The Luxe Pack Innovation Forum will display the newest creations and innovations from exhibitors, including sustainable products. The Material ConneXion Lab will display the latest material developments alongside a selection of success stories and packaging examples that aim to spark new ideas for luxury product packaging.

The Pratt Institute Student Exhibit showcase will display designs by the four recipients of the Marc Rosen Scholarship and Education Fund for Packaging by Design.

The seminars Luxe Pack New York will offer are designed to help industry leaders stay ahead of consumer purchasing trends and informed about the newest developments in design and ideation, research and development, and niche marketing. Here’s a seminar schedule to help you navigate the show’s educational opportunities.

For more information, visit the Luxe Pack website at

Wednesday, May 16
10:30 a.m. Processes and Tools for Packaging Research and Development Leaders
NewLogic founder and president Marc Drucker discusses the state of the innovation management marketplace, what tools are available and what you can and cannot do with them.
11:15 a.m. Spring/Summer 2013 Megatrends for Packaging
Stylesight’s senior vice president of trend Sharon Graubard presents four overarching themes for the season and how they will directly impact color, shape, texture, material and delivery systems for luxury packaging.
12:30 p.m. Unleashing the Green Fairy: Journey Into the Provocative World Of Absinthe and See the Luxurious Packaging Concepts That Evolved
Product Ventures CEO Peter Clarke decodes the historical meaning of absinthe’s green fairy and translates its rich narrative into compelling packaging concepts.
2:00 p.m. Product, Packaging, Promotion and Passion—the “Four Ps”
A panel discussion led by Marc Rosen Associates president Marc Rosen about the four keys to brand success—product, packaging, promotion and passion. Panelists include Austin Advisory Group president Paul Austin, international fragrance designer Raymond Matts and Virtue Development president Douglas Virtue.
4:00 p.m. The Crossroads of Research and Packaging Design: How the Two Combine for Products With the Greatest Promise
A panel discussion exploring sustainable packaging and corporate practices for marketing and operations benefits, with Estée Lauder global package development senior vice president Henry Renella, L’Orêal USA technical packaging associate vice president Maria Archambault and Purpose-Built co-founder Kelly Kovack.

Thursday, May 17
10:00 a.m. From The Idea to the Concept,
a Trip into Imagination
Goût d’idées creativity and innovation expert Rémi Sabouraud unveils ideation tools that can help package designers find the next killer idea.
11:15 a.m. Label Designs That Sell Spirits
and Wine
Package Design associate publisher John Lyons moderates this discussion about package design for spirits. Panelists include G3 Enterprises Inc. vice president of strategic business development Thomas Gallo, IBC Shell Packaging CEO Norman Kay, Monadnock Paper Mills Inc. director of marketing Dave Lunati and Spring Design Partners Inc. president and executive creative director Ron Wong.
12:30 p.m. The Power of Pretty-Luxe in a Futuristic World
Mirror Mirror Imagination Group global beauty futurologist Jeanine Recckio explores the power of pretty in a creative’s life and work and highlights innovative trends in color cosmetics, hair care, oral care, packaging, skincare, luxury spirits and fashion. Attendees also receive a sneak peek of the “Crystal Ball Beauty and Lifestyle Trend Report: Super Luxe Trends 2025.”
2:00 p.m. Neuro-Insight and the Science Behind the Most Powerful Packaging in
the World
Buyology co-founder Donna Sturgess discusses what drives consumer desire at a deeper level and what science has discovered about truly powerful packaging.
3:30 p.m. New Innovations From Exhibitors
GCI Magazine associate editor Abby Penning leads a panel discussion about fresh luxury packaging solutions from this year’s exhibitors. Panelists to be announced.

Other Luxe Pack shows around the globe
Luxe Pack Shanghai—March 28 to 29, 2012, at the Shanghai International
Convention Center in China.
Luxe Pack Monaco—October 24 to 26, 2012, at the Grimaldi Forum in Monaco.

The ninth edition of Luxe Pack New York saw record-breaking attendance with 2,370 visitors—an increase of 11% compared to 2010.