Flexible

Long-time cereal expands to granola

Posted: August 2, 2016

Kellogg’s is updating its favorite classic breakfast staple, Raisin Bran, through what more and more adults are indulging in—granola. 

Raisin Bran Granola is offered in two flavors: Raisin & Honey Granola and Cranberry Almond Granola. 

"We listened to our biggest fans to create the perfect granola blends they were yearning for in a breakfast option that doesn't compromise the delicious Raisin Bran taste," says Jeremy Harper, senior marketing director for Kellogg's morning foods. "That's why we worked hard to keep the cereal staple at the forefront of the granola – the crisp bran flakes and sweet raisins are what we're known for."