Biles Inc. was approached by Superdrug to design a limited edition body cream featuring Manuka honey.
Manuka honey is well known for its soothing and moisturizing properties, according to a release. When combined with Vitamin E the result is a product that helps with skin against environmental damages.
Biles Inc.’s challenge was to clearly present the features and benefits of the product—including the gentle and caring nature of the range.
“Our original work on Vitamin E has stood the test of time, seeing the brand grow to be one of Superdrug’s most successful,” says Anthony Biles, creative director. “This limited edition furthers the range’s ambition to remain relevant in a very competitive market.”
The design features a structured modern text panel with clear communication alongside and abstract visual that captures the quality of the product.
It is sold in a 475 mL pot and is available in the U.K. in more than 900 stores.