Libby's Fruits & Vegetables expands to pouches

Posted: September 13, 2016 by
Katie Gravely

Libby’s Fruits & Vegetables announces the launch of Libby’s Vegetable Pouches. 

Libby’s Vegetable Pouches will sit alongside the canned counterparts on the shelf, but cook in less than 60 seconds in the pouch, no pots or heating containers required.

"Although most parents know vegetables are healthy, they are served at only 23 % of dinners. Libby's understands that parents need options for bringing vegetables to the table that they can feel good about and that help preserve important family time," says Bruce Wolcott, vice president of marketing for Seneca Foods. "New Libby's Vegetable Pouches bring farm-fresh goodness to busy families, providing a wholesome addition that cooks quickly and is easy to enjoy together." 

Libby's Vegetable Pouches:

• Come in five family favorites–Sweet Peas, Cut Green Beans, Sliced Carrots, Whole Kernel Sweet Corn and Mixed Vegetables–and are all grown and packed in the United States

• Stand up straight, are flexible, easy to open and fit nicely into kitchen cabinets, taking up less space  

• Are shelf-stable–no need for refrigeration

• Can be served hot or cold, by themselves or as the star ingredient in side dishes, appetizers and other recipes