Answering consumer demand for spicy, flavorful condiments, TW Garner Food Co. launched new ¡Sabor! by Texas Pete Mexican-Style Hot Sauce.
The launch comes after consumer taste tests found the new hot sauce superior in flavor and aroma compared to leading Mexican-style hot sauces.
The word "sabor," in the Spanish language, means "flavor"—and the new hot sauce consists of not only flavor on the inside, but the label on the bottle emphasizes the flavor in the bottle by its bright colors and contrast. It's easy to find the innovative, easy-pour five ounce bottles on the shelf, especially with the distintive label and yellow cap emblazoned with a bold logo.
"The Texas Pete brand has been a signature of quality and flavor for nearly 90 years," says Glenn Garner, the company's Chief Marketing Officer. "That is why it was important to let loyal customers of our brand know that ¡Sabor! by Texas Pete is now part of the Texas Pete family of outstanding sauces."