Koval Distillery tells story through newest limited edition packaging

Posted: November 2, 2016 by
Katie Gravely

Koval Distillery has released its new line of limited edition spirits, starting with Barreled Peach Brandy named Susan for President.

"Susan for President is an homage to my Aunt Susan, an artist, sculptor, connoisseur of finer things and true original," says Koval co-founder and president Sonat Birnecker Hart. "As part of her artistic approach to life, she casually campaigned for President of the World, passing out calling cards adorned with humorous, often risqué illustrations, and slogans such as 'Up with fun in 91,' and 'I'm with you in '92.' The promotion of her unattainable goal had little to do with becoming president of anything; she hated bureaucracy, and enjoyed living in Carrara, Italy, the birthplace of the anarchist philosophy. Rather, she campaigned as a celebration of art, the joys of life, and the constant striving to be the greatest version of oneself imaginable."

According to the art director from Dando Projects, the brandy is not traditional and neither is the packaging. 

The Barreled Peach Brandy label was printed using the same innovative and environmentally sustainable techniques as the Koval Dry Gin label, featuring gold foil, embossing, laser cutting, and die cutting.

"She never went unnoticed, and we wanted the brandy in her name to be radiant and memorable,” says Oona Hart, principal art director, Dando Projects.