The 400 Costa Coffee cafés in the UK sell a lot of coffee to go. They decided to develop an alternative multi-cup carrier which had to be cost effective, eye-catching, safe, user-friendly, space efficient and environmentally sustainable. They also say this as an important branding possibility, as people on the street would be advertising Costa Coffee as they walked with their coffee.
PortaDrink™ from PortaBrands provided the efficient, innovative solution. "We are very pragmatic and one of the cornerstones in our business idea is understanding our customers' functional needs," says Ian Bates, inventor and CEO of PortaBrands. "We can provide a way of speeding up bar/café service by up to 25%."
Another cornerstone in the business idea is the use of cartonboard from FSC-managed forests which means that the raw material is sourced in an environmentally responsible and sustainable manner. "Here—and in many other solutions—we use Frövi Carry," says Bates"The board is light, strong and offers excellent wet and tear strength properties—vital for safe and sturdy hot drinks carrier."
PortaDrink is a one-handed carrier designed for two, three, or four cups. They are sheet-fed litho or reel-fed flexo printed in up to six colors. Printing and converting takes place in Belfast and Manchester under license by The MSO Group.