Food

Jack Link's Partners With Davis to Refresh its Brand

Posted: September 16, 2015 by
Katie Mann

A leader in the protein snack category, Jack Link’s recently partnered with Davis to redefine its brand through a process that takes refreshing the brand logo, improving shopability and better aligning the brand’s portfolio.

Jack Link’s has over 100 unique items sold through a wide range of retailers. They are also a staple on the sponsorship circuit with Major League Baseball, National Hockey League and Major League Fishing, just to name a few.

 “Now more than ever, consumers are looking for protein in their snacks,” says Jeff LeFever, vice president of marketing, Jack Link’s. “As the No. 1 global meat snack brand, it was important for us to have a logo that better represented our brand’s Feed Your Wild Side positioning. We also wanted our package design to appeal to today’s snacker, while also representing our brand’s heritage of high-quality, innovative products.”

Mark Roberts, Davis’s VP creative director says, “The overall look and feel of the new branding is bold, contemporary and inclusive. The identity communicates seamlessly wherever the brand lives. On-pack, the flexibility of the brand works for multiple product formats, shapes and sizes.”