Labels & Shrink Sleeves

Indigo-certified label

Posted: April 17, 2014 by
Linda Casey


Avery Dennison Label and Packaging Materials has launched a new HP Indigo-certified digital print-ready version of its high-performance Global MDO film.
Available in clear and white options, the new top-coated digital film laminate is part of Avery Dennison’s machine direction orientated (MDO) film product line. The films feature a balance of properties that eliminate darts and wrinkles in high-speed dispensing environments and challenging packaging formats, ensuring greater shelf and brand appeal.
“The Global MDO digital facestock enables label and packaging brand owners to fully leverage their SKU strategies by taking advantage of the speed-to-market capabilities of HP Indigo digital printing. The expansive portfolio offers the ultimate flexibility in driving shelf impact with personalization and customization, late-stage differentiation and private label flexibility,” says David Collins, director, prime papers, Avery Dennison Labels and Packaging Materials.
Global MDO digital facestock also is designed to be more sustainable than other labeling options. Based on findings of Avery Dennison Greenprint study, a product life cycle assessment methodology, Global MDO (due to lower material usage) produces 40% less solid waste, consumes 37% less energy and reduces greenhouse gas emissions by 10% compared to today’s standard products.