As a primal part of any Limited Edition product, a creative design is imperative.
Hennessy welcomed its new Hennessy V.S Limited Edition bottle earlier this month designed by New York-based designer Ryan McGinness.
The label features a distinctive radiant pattern in fluorescent colors that glow under black light. Each 750 mL bottle contains the pattern of color and a highlight of the bottle’s metadata – information found on the back of the label in fine print – through visual symbology.
“Ryan McGinness’ work reflects a fresh, energetic use of multiple elements- from colors to icons-to create designs of enduring impact. We are thrilled to be partnering with Ryan McGinness during our 250th Anniversary year. This new Hennessy V.S Limited Edition bottle design embodies his passion and commitment to his craft, the same characteristics Hennessy has pursued since 1765,” sats Rodney Williams, executive vice president of spirits, Moët Hennessy USA.
The product is now available for purchase online and at select wine & spirits retailers nationwide.