Gold Gym continues to expand its brand with a partnership with C+A Global to develop a new line of protein powders. The launch of the powder speaks to the mission of Gold Gym: a commitment to overall health.
"While we are constantly seeking innovative ways to enhance the gym-going experience, the launch of Gold's Gym protein powders and small kitchen appliances also gives fitness enthusiasts the opportunity to further engage with Gold's Gym in their homes," says Michael Cobb, chief marketing officer of Gold's Gym. "C+A Global's experience and spirit for innovation makes them a strong partner for us in these categories and we are excited about seeing products in the marketplace."
Gold's Gym protein powders are set to launch in early 2017 throughout North America.