Front Panel January/February 2016

Posted: February 19, 2016 by
Linda Casey

More than 200 senior decision makers gathered in southwestern coastal Florida, this January, for the 2016 Package Design Matters Conference. Now in its second year, the Package Design Matters Conference was created in collaboration with the marketing, design and branding communities to deliver a more personalized, relevant conference experience with actionable content and more opportunities for networking with peers. We’ve continued that tradition of collaboration to build a multi-faceted event that breaks down the silos to enable designers and marketers to partner more effectively, leverage the latest trends and best practices, and educate and understand how strategic and holistic design from insights to strategy and from package design to shelf can drive better business results for brands.

In addition to PDMC and the D event, we’ve created two pre-conference workshops. The Innovation Workshop, which explores the landscape for inspiring digital content through packaging and marketing innovation, and encourages attendees to ask themselves, What else can they do to ensure their brand’s packaging will be celebrated on shelf and online? The Strategic Design Firm Leadership Summit, led by Rob Wallace, founder and managing partner of the Best of Breed Branding Consortium, addresses what Wallace calls the “tectonic shift in the evolution of brand identity design consulting.” Attendees analyzed the current agency landscape—where the number of firms have proliferated and, as the talent level of the industry as a whole grows and individual firms become less differentiated, in an effort to find meaningful and relevant differentiation from one another; work better with ever-evolving branding teams, especially in the CPG industry where acquisitions and mergers have greatly changed the landscape; and more.

In keeping with the celebration theme, we partnered with the DBA (Design Business Association) and PAC (Packaging Consortium) on a Gala event, where the marketing, branding and design communities celebrated the business effectiveness of design, the significant impact of packaging in branding and marketing campaigns, and the most creative, influential minds in our industry.  Package Design also announced the winners of our new Brand Leaders and Rising Stars competition. Read more about the associations, the competitions and the winners in the awards preview starting on page 29, and in the awards sections to be included in the March 2016 issue of Package Design.

This is in addition to a provocative conference program and the multiple networking opportunities, including an eco-cruise, historic estate tours and golf scrambles, that PDMC has quickly become known for. The conference will return to the beautiful Hyatt Regency Coconut Point Resort and Spa in southwestern coastal Florida, January 24 to 26, 2017. And we will continue to look to Package Design’s readers to shape the conference vision, to ensure that PDMC remains the best event for networking with the best in the marketing, branding and design fields, and delivers an educational conference experience that improves attendees’ brands, overall business, inter- and intradepartmental teams, and their careers.