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Duke's debuts new look

Posted: August 23, 2016 by
Katie Gravely

A new look and new product line has hit the shelves for Duke’s, maker of freshly crafted, made-from-scratch smoked meats. 

The new product line includes six varieties of Smoked Shorty Sausages in 5-oz. bags and three varieties of pasture-raised, grass fed Steak Strips in 2.5-oz. bags. 

The new Smoked Shorty Sausage flavors include Hatch Green Chile, Chorizo & Lime, Hickory Peach BBQ, and Tomato Basil (made from chicken). The new flavors compliment the existing Original and Hot & Spicy varieties. The Steak Strips are now available in Traditional Sea Salt, Chipotle BBQ and Honey Bourbon, according to a release.

The new packaging encompasses the brand’s “freshly crafted” positioning, featuring hand-drawn illustrations of whole ingredients.

Each bag has a stamp on it with its specific batch case number. The packaging allows for the consumer to differentiate the product on shelf.