Coffee-Mate natural bliss has four new offerings: Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk and Sweet Crème Coconut Milk creamers.
"Coffee-Mate remains a leader in the coffee creamer category for one important reason - we are relentlessly focused on quality and innovation to expand our product portfolio while meeting changing consumer demands and lifestyles," says Coffee-Mate Brand Director, Daniel Jhung. "We know the increasing popularity of plant-based, non-dairy creamers is not just a trend, but a consumer preference that is here to stay. Using just a few simple ingredients not only expands our natural bliss offerings, but delivers a delicious, creamy and flavorful option that Coffee-Mate natural bliss is known to provide."
The new product launch will be supported by TV, digital and social media advertising campaign starting on March 13.