Celestial Seasonings invites its tea lovers to celebrate the magic of the season with a free Candy Can Lane Holiday Tea sample program on Facebook.
The brand recently returned to its class, iconic, artful packaging in the United States and has introduced six new flavors supported by an integrated marketing campaign titled "The Magic of Tea.” Seasonings new program, "Share the Magic," extends the campaign into the holidays by celebrating the uniquely Celestial Seasonings tea drinking experience with a fun, festive offer that encourages sharing, according to a release.
"At Celestial Seasonings, we have always been excited about sharing the magic of the season with our great-tasting holiday teas, and this year, we are adding even more excitement by sharing a total of 25,000 free samples of Candy Cane Lane Holiday Tea with Facebook followers over 14 days in December," says Tim Collins, Vice President of Marketing at Celestial Seasonings. "The holiday season is a time of sharing and togetherness—a time to hit the pause button and connect with loved ones—so we created a holiday program that focuses on sharing wonderful feelings and a delicious, comforting cup of holiday tea."\
To enter, Celestial Seasonings is asking Facebook followers to share how tea adds magic to their day and, in return, Celestial Seasonings will send a free sample of Candy Cane Lane in the spirit of sharing the magic this holiday season with someone special.