Cargill will make meat lovers a bit happier with its new EZ Peel packaging for ground beef chubs beginning January 2017.
The packaging will be exclusively used fro Cargill’s Our Certified ground beef 1-lb. clubs with a tube-shaped packaging typically recognized for its easy-to-store benefits.
"We know that consumer desires are changing and our team is diligently working to provide innovative solutions to meet these desires. The new EZ Peel packaging is just one of the latest innovations in Cargill's ground beef products," says Katie Blick-White, brand manager for Cargill's Our Certified ground beef line. "The traditional chub packaging has not been modified for a long time, so this is the first major change to the packaging in years. We're listening to consumers and want to provide convenience for their home cooking experience, while also maintaining our reputation for delivering high quality, fresh, nutritious and flavorful meat. Limiting the need to handle raw ground beef also enhances the food safety aspect of meal preparation.”