In celebration of its 140th Holiday Season, Budweiser launches its newly designed limited-edition holiday packaging.
Designed in partnership with Jones Knowles Ritchie in New York, the all-red, tonal look is inspired by the longstanding history the brand has of decorating 12 U.S. breweries for the holidays.
"At Budweiser, we have a long-standing tradition of decorating our local breweries across this country during the holidays," says Ricardo Marques, vice president from Budweiser. "This season, we want to extend the holiday cheer with our limited-edition bottles and toast to a bright new year!”
The limited-edition festive bottle will be available through the holiday season.
— Package Design Mag (@PackageDesignMg) December 13, 2016