Promotional & POP

Bud Light celebrates NFL fans

Posted: November 22, 2016

Bud Light, this season is celebrating NFL fans around the league by introducing limited-edition “Strike Gold” Super-Bowl themed packaging.

In select packs are the gold Super Bowl 51 cans, which when found gives fans the opportunity to enter for a change to score big at the end of the season to attend the Super Bowl each year for the rest of their life, according to a release. 

"All season long, Bud Light has celebrated the most passionate and dedicated fans that the NFL has to offer, and as the playoffs approach, we want to see fandom turned up another notch," says Anna Rogers, director of NFL partnerships and strategy, Anheuser-Busch. "Most NFL fans likely won't see one Super Bowl in their lifetime, so we figured what better way to reward one of the NFL's biggest fans than by giving him or her tickets to the big game for the rest of their life?”

Beginning Nov. 28 and extending through Jan. 13, all packs of 18, 24, and 30-packs of 12 oz. Bud Light cans across the country (excluding California) will feature the new bold look.