Color Management

Brand seeks to make mark in juice aisle

Posted: March 7, 2016 by

Telula is making its mark in the juice aisle. The brand Telula hit stores in October 2015, launched by Made in Nature, a brand that specializes in healthy organic snacks.

Telula is a juice brand that's juices come from organic, not-from concentrate fruits and vegetables. 

"We want people to be excited about drinking it [the juice]," says Susan Thanavaro, marketing manager with Made in Nature.

The Telula juice bottles were created to stand out in the juice aisle. 

"We wanted to make a really fun, beautiful bottle," she continues. "It's a glass bottle, which we feel better about as opposed to using plastic to begin with. The bottle is smooth and curvy, almost like an hourglass shape."

The brand uses color management in package design, strongly.

"That packaging is really colorful; each flavor has a different color bottle. They look awesome in retailers that have all ten flavors. They're really beautiful together," Thanavaro says.

Telula is avaialble at Kroger and Wal-Mart Stores Inc. in either a renewal kit, which features six 14-oz. bottles or a 32-oz. bottle single serve.

 

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