Brand Zone

Brand introduces its ready-to-drink cold brew coffee

Posted: January 11, 2016 by
Katie Gravely

KonaRed Corporation announced that it will begin rolling out its ready-to-drink cold brew coffees, available in 2 new delicious offerings in Original Signature Blend and Hawaiian Vanilla.

KonaRed is a pioneer of the coffee fruit category and manufacturers of antioxidant juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry brand coffee fruit from Kona, Hawaii.

KonaRed's new beverages, available in 12-oz. glass bottles, are ready-to-drink coffees which blend premium coffee beans and Hawaiian coffee fruit.

Cold brewed coffee is a new trend being labeled "fourth generation coffee" by the coffee industry and is created via a process in which roasted and ground coffee beans are steeped in cold water for over 12 hours, according to a release. 

KonaRed's President Kyle Redfield commenta, "We are committed to delivering innovative products like our new cold brew coffee to meet the high demand for great tasting healthy beverages. The popularity of cold brew coffee in the U.S. has exploded in the last year and functional coffee is something that is still relatively new to the U.S. market. We are satisfying a tremendous market where a whopping 44% of U.S. consumers wish they could add healthful ingredients in their coffee -and tea-based drinks. We expect traction in the coming months as we roll out our sales & marketing initiatives for this product beginning in January 2016.  We expect our cold brew coffee line to be an immediate contributor to our revenues."