Aluminum / Metal

Beer Cans Through Designer Goggles

Posted: April 15, 2014

This brand new book features 480 different beer cans in alphabetical order, with extreme, full-page close-ups of the authors’ favorites. Dan Becker and Lance Wilson, both professional designers, originally shot Dan’s stepdad’s collection of 1400 cans over three days. In determining which made the cut for the studio-quality individual presentation, the goal was to find visually interesting samples that crossed a breadth of brands and origins.
Becker recalls how he was often surprised by little details, text, or illustrations that he had initially overlooked. If he had to pick a “golden age” of beer can design, Becker said he admires how many cans from the ’40s and ’50s created an authenticity through simplicity. (Available at; $19.95.)