Rigid Plastics

Barq's new package serves up a fresh look with bite

Posted: February 21, 2012 by
Linda Casey

In its first packaging refresh in more than 20 years, Barq's root beer is unveiling a new look to pay homage to the brand's Gulf Coast heritage.

The new look features a diamond pattern reminiscent of the drink's original packaging. The redesigned packaging also helps celebrate the brand's 114-year history by keeping the simple slogan "It's Good. Since 1898." The cans will retain their distinctive silver color.

"When a beverage as beloved as Barq's undergoes a significant packaging evolution, we have to remain true to the brand's heritage and tradition while ensuring the brand is relevant to today's consumers," says Christina Manganaro, senior marketing activation manager, Coca-Cola North America. "We think the new design presents a cleaner, simpler look that captures the brand's essence in a way that will ultimately resonate with both dedicated Barq's fans and those who are new to the brand."

Barq's traces its heritage back to New Orleans, Louisiana and Biloxi, Mississippi where the beverage was founded and first produced by Biloxi Artesian Bottling Works. The brand was later purchased by The Coca-Cola Company in 1995. Since then, the sarsaparilla-based root beer has maintained its trademark bold flavor and caffeine kick reflecting the brand's well-known tagline "Barq's has Bite."

The new design will be featured on all of Barq's packaging and is currently rolling-out nationwide. The drink’s original 1898 12-oz. glass bottle packaging will remain available in the Gulf Coast area.