Health & Beauty

Aquaphor Baby showcases new look

Posted: September 13, 2016 by
Katie Gravely

Babies can now wash in style—Aquaphor Baby launched a new look for its line of Baby Wash & Shampoo. 

The new packaging features a pump for ease of use in the tub and a translucent bottle design that showcases the product. The new bottle also comes with a UV filter to protect the formula from sun exposure. 

"Parents want the absolute best when it comes to their baby, and this is especially true when choosing products that come into contact with baby's skin," says Erynn Keefe, marketing director, Aquaphor at Beiersdorf, Inc. "We know that moms look for products that are safe and gentle, and not filled with dyes or fragrances that can irritate the skin. We designed the new packaging for Aquaphor Baby Wash & Shampoo, with its translucent bottle, to showcase that our product is clear, gentle and safe for baby's delicate skin."