OXY (United Kingdom) has made its name by fighting blackheads, acne spots, and oily skin for more than 20 years. But the brand needed a modern look to effectively communicate how it harnesses the healing properties of nature and insights gained through research to create more effective skin care products.
The new package design, created by Pearlfisher, highlights a key differentiator of the product: a naturally active seaweed concentrate that’s reported to reduce spot-causing bacteria, redness, and excess oil production.
The tubes have a white background with a multi-colored seaweed graphic. Green is used at the seaweed base to convey the naturalness of the key ingredient. The same shade of blue used for the brand’s tagline—Natural Skin Science—is used for the seaweed. A color gradient from green to blue illustrates the concept of conversion of the natural seaweed into a scientific ingredient.
The Summer’s Eve makeover hopes to redefine the brand—and the entire retail subcategory.
Australian personal care brand SugarBaby evinces feminine glamour in a new packaging range, including airless containers.