Promotional & POP

Actress brings story forward to fight frizz

Posted: April 27, 2016 by
Katie Gravely

John Frieda Hair Car helps with the frizz-fight through Frizz Ease. Gina Rodriguez has teamed up with John Frieda for a new movement— the #FrizzFreeHairGoals campaign—designed to teach women everything they need to know about styling any curl, wave or ringlet.

In order to kick off the partnership, Rodriguez appears in a series of engaging how-to videos posted on John Frieda’s social media channels. The young actress tells everyone about her hair issue—frizz and demonstrates other styles. 

“Ive been a devotee of John Frieda Frizz Ease for years,” Rodriguez says. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit.”