Packaging is the ultimate vehicle for design: industrial, graphic, and typographic design are all put to the test to create an impression so meaningful that it converts currency into consumerism. This ...
ABRE Awards
Brazilian Packaging Association (ABRE)
2009 Packaging and Design Awards
www.abre.org.br
The Brazilian Packaging Association is a nonprofit entity with more than 270 members. Established in 1967 by a small group of large companies, ABRE endeavors to represent the interests of the packing industry, to promote the activities of this sector, and to stimulate the constant improvement of Brazilian packages. ABRE represents all the packaging supply chain: machinery manufacturers, raw material and accessories producers, converters, end-users, and design agencies.
Packaging – Savories
Pizza Hot Pocket
Winner: Sadia
Design: Narita Design
Converter: Emplal/Celocorte/Brasilgrafica
For: Sadia
This pizza-slice-shaped package is intending for freezer storage and microwave cooking. The package is durable down to -22° F (-30° C) and up to heating temperatures in microwave ovens that can reach a peak of 293° F (145° C). The cover film, printed in gravure, makes for easy opening.
Packaging – Non-Alcoholic Beverages
Água Mineral Maceratti Diamond
Winner: Multipet
Converter: Flex Etiquetas/Preformax/Multipet
For: Água Mineral Maceratti
The packaging innovation of this high-end mineral water mimicks diamond facets for great differentiation in the category.
Packaging – Alcoholic Beverages
Edição Limitada 60 Anos GPA
Winner/Design: PA Publicidade
For: Grupo Pão de Açúcar
The creation of unique and innovative labels reflect the sophistication of the Grupo Pão de Açúcar and its founder, Valentim dos Santos Diniz. The package garnered high sales and intrigue from loyal and new customers.
Packaging – Household
Lava Louças Viking
Winner/Converter: Mack Color
Design: Quarter Group
For: Razzo
The pump valve offers added value and functionality and the base white label creates high coverage and excellent definition of the graphics. The shadowing in fine reticules prevents loss of adherence of the paints to the material, and high definition (175 lpi) flexo print maximize the metalization.
Packaging – Personal Care
Linha Natura Naturé
Winners: Dezign com Z and Natura
Design: Dezign com Z/Nó Design
Converter: Seaquist Closures/Sinimplast/Igaratiba/Baumgarten/Aptar B&H Usuário
For: Natura
These easy-to-open and easy-to-close packages intended for children between three and seven years of age. The challenge was to bring the essence of the brand and develop practical, innovative, and attractive packages for the novelty-rich segment.
Packaging – Perfumes
Colônias Color Scents
Winner/Converter: Wheaton Brasil
For: Avon
These modern, colorful, and attractive packages work on the consumer's subjective values based on his or her behaviors and attitudes. The practicality and portability of the packages create new occasions of consumption.
