COMMUNITY VOICE

BillerudKorsnäs: Big Name, Big Opportunities

Posted: October 31, 2016 by
Package Design Reader

The name BillerudKorsnäs may not roll off the tongue for most Americans, but this global Swedish packaging company intends to elevate U.S. sustainability to new levels by challenging conventional packaging. At PACK EXPO International (McCormick Place, Chicago, November 6-9, Booth #E-10204), BillerudKorsnäs will officially launch a premium cartonboard product to the North American market while showcasing a range of innovative solutions that meet packaging industry demands for optimized sustainability, shelf-appeal and functionality.

With net sales of over US$ 2.5 billion, BillerudKorsnäs offers world-class paper and paperboard materials and advanced technologies that deliver premium value to brand owners, converters and packaging designers. One of the most significant value propositions that BillerudKorsnäs offers customers is high sustainability performance. By sourcing raw materials from sustainably managed forests and leveraging resource-efficient manufacturing methods, BillerudKorsnäs maximizes shelf appeal while minimizing the environmental footprint. Renewable bioenergy currently accounts for more than 97 percent of the fuel used in BillerudKorsnäs’ production today, and the company continues to explore new methods to reduce its greenhouse gas emissions even further.

BillerudKorsnäs’ leadership in sustainability is demonstrated by its recent inclusion in the Dow Jones Sustainability Europe Index, one of the world’s most prestigious sustainability indices. In addition, the company was named Sustainability Leader in the Containers & Packaging category. BillerudKorsnäs is the only European company included in its category. BillerudKorsnäs was also awarded a Gold rating for the third year in a row from EcoVadis, the leading system for assessing and rating global company suppliers for sustainability. EcoVadis rated BillerudKorsnäs among the top one percent of the 20,000 suppliers it evaluated.

“Consumers are increasingly making more educated decisions about the products they purchase and the impact they have on the environment,” says Peter Malmqvist, marketing director at BillerudKorsnäs. “At BillerudKorsnäs we set high standards for sustainability, and by partnering with us brand owners can incorporate sustainable packaging into their operations. This communicates a clear, environmentally-friendly message to consumers – which will help strengthen brand loyalty.”

Official U.S. Launch of BillerudKorsnäs White

Managers of premium brands in health and beauty, luxury beverage, chocolate and confectionery, and other markets can now take advantage of BillerudKorsnäs’ flagship triple-coated cartonboard: BillerudKorsnäs White. At PACK EXPO International, the company will launch this innovative cartonboard product, made of primary wood fibers for maximum strength and superior printing and shaping capabilities. Available for the first time in the United States through exclusive distribution channels, BillerudKorsnäs White offers a more eco-friendly alternative to traditional cartonboard products, while providing brands with strong shelf-appeal and superior packaging quality.

Dust-Tight Packaging for Dry Food Products: BillerudKorsnäs Axello ZAP Paper

BillerudKorsnäs has partnered with Bosch Packaging Technology to develop the world’s first dust-tight, sealed paper packaging for dry products such as sugar, grains and flour. The solution is made of a mono-material paper, Axello ZAP, which serves as an alternative to plastic. Moreover, it offers retailers and consumers cleaner, dust-free shelves, high product protection and improved product quality. The new technology reduces packaging and food waste and offers a lower ecological footprint compared to conventional packaging.

Brands Can Elevate Consumer Sensory Experience Thanks to BillerudKorsnäs FibreForm®

Among the company’s innovations for building greater consumer preference is FibreForm – a magical, shapeable paper with extremely high formability. The material offers exceptionally deep embossing and forming capabilities that enable brand owners to create impactful 3D textures. The result is greater interaction between brands and consumers at point of sales and anywhere else during use. It can also be decorated with eye-catching graphics and rich-foil stamping.

Optimize Your Global Supply Chain: Managed Packaging by BillerudKorsnäs

Brand owners in industries such as apparel, fashion and footwear, automotive, industrial, electronics and household goods can benefit from a minimum of 15 % ocean or air freight savings. At PACK EXPO International brand owners can learn more about Managed Packaging – an innovative and smart packaging solution for global companies with production in Southeast Asia. The solution pairs the right design with the right materials to optimize the packaging and delivery of goods to North America.

BillerudKorsnäs challenges conventional packaging and enables brands to significantly step up their sustainability efforts. To learn more – as well as how to pronounce the company name – visit booth #E-10419 at PACK EXPO International this November.

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Company Name: 
BillerudKorsnäs