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Brands Just Wanna Have Fun

What Tina Fey taught us about branding…and life

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The Package as Canvas

Brands Invest in Artists Series to Entice Consumers in New Ways

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Subplot Design Inc. Celebrates New Okanagan Spring Design with 25-Year Anniversary Edition

Design gallery covers all consumer touch points

Bottles Rocket - Bottled Water Review

As branded waters proliferate, so do solutions for sustainability and brand differentiation

New Products

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Aptar's VP4 Screw Pumps Provide a Refillable Fragrance Spray
For the 10th anniversary of FlowerByKenzo, Kenzo wanted its emblematic fragrance to be involved in sustainable...
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Bourjois Creates Mascara Elastic Lengthening Effect
For the release of its new Elastic mascara, Bourjois brought in the renowned agency La Vache Noire to design packaging that is truly...
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Alpha Adds Two HDPE Cosmos Sizes for Personal Care
Alpha Packaging has expanded its line of Cosmo Rounds made from high-density polyethylene (HDPE). These squeezable bottles are...
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Neil Young’s “Heart of Gold” Is Greener with Monadnock
Neil Young is no stranger to environmentalism. Expressed in lyrics like “we got to save Mother Earth” from...
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DayGlo is Back in Color, Taking New Market Approach
DayGlo Color Corp. announced a new approach to market with new tools and resources to engage brand owners and designers, as well as...

HOT TOPICS

Are You Seeing Double with Maker's Mark?
Editor's Pick - Brand Extensions
Facing the Facts
The New Realities of Packaging Are Reason, Risk, and Traction
Spotlight on Hill's Dog Treats
Swerve Helps Hill’s Discover the Key Differences Between Food and Treats
Spotlight on an Evolving Evolution
Evolution Is Restarting a Juice Revolution with Refreshing Design from Geyrhalter
Designing the Future
Innovators of the past can inspire truly holistic design

Spotlight

Spotlight on Leap Organics Soap
Artistic Expressions from Moxie Sozo Beautify the LEAP Organic Soap Line

Package Design Magazine

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May 2010

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